Meta has announced the global rollout of technology designed to estimate the age of Instagram users.
In a blog post, the company stated that this update aims to provide younger Instagram users with an experience tailored to their age, along with enhanced security measures.
Meta first introduced this technology in April 2025.
At the time, the company noted that artificial intelligence (AI) would be used to verify the ages of Instagram users.
Instagram begins testing a new feature for 90-minute-long videos.
This AI tool will determine a user’s actual age, even if they provide an incorrect one.
If a user provides an inaccurate age, the AI technology will identify their true age and automatically move individuals under 18 into “teen accounts.”
Meta introduced these “teen accounts” in September 2024.
These accounts are designed for users aged 13 to 17, and the company has implemented various restrictions within them to ensure the safety of young people.
This technology is now being rolled out globally; in the United States, parents will first see a video on their Instagram feeds explaining how to help keep their children safe.
According to the company, it will continue its efforts to provide young users with an appropriate experience on its apps—one that includes age-appropriate protections.
Also Read: Instagram Moves to Challenge YouTube with Long Videos
