Myco has been appointed as the master digital rights holder for all ICC events in Pakistan until 2027. Myco was appointed by International Cricket Council (ICC).
Under this partnership, Myco will deliver world-class cricket coverage to cricket fans across the country. This will be done through Myco and its partners: PTV Sports, Tamasha and Geo Super. In addition, Myco has ensured that fans may be able to enjoy every match on multiple digital platforms which include Ary Zap and Tapmad.
The managing director of Myco, Mr. Umair Masoom, said: “Cricket is part of the heartbeat of Pakistan. Through this partnership, we’re not just bringing matches to screens, we’re connecting fans with the game they love in ways that are seamless, interactive, and engaging.”
Myco’s commitment to innovation in digital entertainment and sports streaming is reinforced by this milestone. They will offer fans with unmatched access to ICC tournaments which included U19 events, Test Finals and World Cups.
Cricket fans throughout the country have widely appreciated this development. For Pakistani audiences the quality of digital access will be significantly approved.
Users will enjoy new viewing options across multiple devices. Better streaming stability will enhance the overall experience. Interactive features will boost fan engagement, and the agreement will ensure greater visibility for ICC events.
Local broadcasters will benefit from shared digital rights, while fans in remote areas will gain broader access. The partnership will guarantee uninterrupted coverage of major tournaments. It will also help build a strong digital ecosystem in the coming years as improved technology supports live matches.
App users will receive a more personalized viewing experience. Digital platforms will encourage community participation. Stakeholders have recognized the initiative as a major step toward modern sports broadcasting.
This development is expected to drive a long-term shift in viewing habits among cricket audiences in Pakistan.
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