ISLAMABAD: TikTok has announced the rollout of several new features for its Pakistani users aimed at enhancing safety and improving audience interaction on the platform.
According to the company, these tools will give creators greater control over their accounts and allow them to connect more effectively with their followers. One of the key additions is the Creator Care Mode.
Through this feature, users will be able to better manage their comment sections. Once enabled, Creator Care Mode will automatically hide comments that are offensive, harassing, or inappropriate in nature. It will also filter out remarks from users whose previous comments have been reported, disliked, or deleted. TikTok stated that artificial intelligence (AI) technology will be used to power this system.
Another new tool, Content Check Lite, serves as a valuable resource for creators to monitor their video performance. Currently available only on TikTok Studio’s web version, this feature allows users to check whether their videos are eligible to appear in the “For You” feed or if their visibility is limited.
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This early insight will enable creators to make necessary adjustments to their videos before posting, ensuring their content aligns with TikTok’s community guidelines and reaches a wider audience.
Additionally, TikTok has introduced a Creator Inbox, a messaging hub that includes quick reply templates, unread message tracking, and separate folders for starred messages. The goal of this feature is to help creators manage communication with their fans more efficiently and seamlessly.
The company said these updates are part of its ongoing commitment to create a safer, more supportive environment for creators in Pakistan.
