Islamabad: Exciting news for car enthusiasts in Pakistan—MG Pakistan has announced a limited-time discount campaign, offering customers savings of up to Rs. 3.5 million on its electric vehicle lineup. The campaign, launched by MG Lyallpur, is valid until September 10, 2025, and comes with an added incentive: a free 7kW home charger with every purchase.
This marks one of the biggest price reductions in Pakistan’s growing EV market and is expected to attract buyers looking for both long-term savings and eco-friendly mobility options.
What the Offer Includes
According to details, this is a dealer-specific promotion initiated by MG Lyallpur and not a nationwide campaign by Morris Garages. Still, the deal has made waves as it includes significant reductions across select MG models, particularly the MG4 Excite 2025.
- Previous price: Rs. 11,055,500
- Discounted price: Rs. 8,545,000
- Savings: Rs. 3,510,500
The MG4 Excite is powered by a 168 HP electric motor and a 51.0 kWh lithium battery, delivering a range of 350 km per charge. With an average charging time of 7.5 hours, it suits daily urban commuting and mid-distance travel needs.
In addition, buyers will receive a complimentary 7kW charger, easing the transition to home-based charging.
Why MG4 Matters in Pakistan’s EV Landscape
The MG4 is being marketed as a practical yet stylish EV, designed for the middle to upper segment of Pakistani buyers. With its blend of performance, reasonable charging time, and competitive pricing after discounts, the MG4 strengthens MG Pakistan’s position in the emerging EV market.
Key highlights include:
- Eco-friendly alternative to fuel-driven cars.
- Affordable luxury compared to other imported EVs.
- Long-term cost savings on fuel and maintenance.
The campaign aligns with broader efforts in Pakistan to push toward green mobility, reducing reliance on petrol and diesel vehicles amid rising fuel prices.
MG Pakistan vs Toyota Yaris: Different Audiences, Different Strengths
Interestingly, the announcement of MG Pakistan’s EV discounts comes alongside a fresh spotlight on the Toyota Yaris, a car that has become a household name for urban commuters. While these vehicles serve very different purposes, comparing them highlights how consumer preferences are evolving in Pakistan.
MG4 Excite 2025
- Price (after discount): Rs. 8.545 million
- Power: 168 HP electric motor
- Range: 350 km per charge
- Charging time: 7.5 hours
- Target buyers: Urban families, eco-conscious professionals, EV enthusiasts
Toyota Yaris
- Price: Significantly lower than MG4
- Power: Conventional petrol/hybrid engine
- Fuel efficiency: High, depending on variant
- Maintenance: Widely available, affordable
- Target buyers: First-time car owners, budget-conscious commuters, city drivers
The Yaris appeals to mass-market consumers who prioritize affordability, low running costs, and reliability. In contrast, the MG4 appeals to early EV adopters who are willing to invest in long-term benefits and enjoy the prestige of driving an imported electric vehicle.
Industry Insights: EVs and the Future of Pakistani Roads
The launch of MG Pakistan’s discount campaign highlights an important shift in the local auto industry:
- Growing EV Awareness – More consumers are considering electric vehicles as charging infrastructure slowly develops in urban centers.
- Government Policy Impact – Incentives for EV imports and lower duties have made cars like MG4 relatively more accessible.
- Competition Rising – With other automakers exploring hybrid and EV options, MG Pakistan’s aggressive pricing could pressure rivals to follow suit.
Still, challenges remain:
- Limited charging stations outside major cities.
- High upfront costs despite discounts.
- Lack of consumer familiarity with EV maintenance and battery life.
These issues mean the adoption curve may be gradual, but campaigns like this play a critical role in changing perceptions.
What This Means for Buyers
For consumers in Pakistan, the MG4 discount campaign represents a rare opportunity to purchase a globally recognized EV at a price that is substantially reduced. While still costly compared to economy cars like the Toyota Yaris, the MG4 offers long-term value for those prioritizing:
- Sustainability
- Low running costs
- Modern features and safety (climate control, CCTV-enabled security, larger seating capacity)
Coupled with the free 7kW charger, the promotion is designed to minimize barriers for first-time EV buyers.
Conclusion
The latest announcement by MG Pakistan signals a bold step in making electric vehicles more attractive in a price-sensitive market. With discounts up to Rs. 3.5 million, added perks like free chargers, and a growing awareness of climate-friendly transportation, MG is positioning itself as a leader in Pakistan’s EV segment.
While compact cars like the Toyota Yaris will continue to dominate the economy market, the MG4 Excite 2025 shows that Pakistan’s automotive industry is diversifying to meet the demands of different buyer groups.
The coming months will reveal how successful MG Pakistan’s limited-time campaign proves to be, but one thing is clear: the EV conversation in Pakistan is shifting from futuristic to practical.
Read more: Toyota Yaris: The Small Car That Thinks Big; Smart, Simple, and Surprisingly Fun