Web Desk: A major change has been made by Coca-Cola.
A major change to its packaging has been introduced by Coca-Cola. However, the change is still yet to reach United States.
The Cool Down reported that “The packaging, developed by Coca-Cola HBC Austria, DS Smith, and Krones, features a recyclable, corrugated paper-and-cardboard handle designed to hold six-packs of 1.5-liter bottles. As Packaging Europe reported, the packaging also features a paper wrap around the bottles and a soft grip on the handle to help consumers carry them”.
Coca-Cola HBC expects to save about 220 tons of plastic each year, by changing its plastic handles and wrappings to cardboard and paper alternatives.
DS Smith President Stefano Rossi shared in a press release said that “We are proud to partner on this innovative packaging solution, driving out unnecessary waste and single-use plastic. The DS Smith Lift Up concept was designed using DS Smith’s Circular Design Metrics approach, so it uses the least amount of material possible, reduces impact on the environment, and looks fantastic in stores and supermarkets,”.
However, no plans have been shared by Coca-Cola or DS Smith about bringing the new packaging to United States.
Criticism on Coca-Cola
The Cool Down reported “Coca-Cola has been named the worst plastic polluter in the world for six consecutive years. The company sells more than 100 billion single-use plastic bottles annually, with many ending up in landfills and oceans,”
A non-profit conservation organization Oceana has recently reported that by 2030, that about 602 million kilograms (about 1.32 billion pounds) of world’s plastic waste will be contributed by Coca-Cola.
