Web Desk: Apple Inc. CEO Tim Cook has stepped down after more than a decade at the helm, the company announced on Tuesday, marking the end of an era that followed the leadership of co-founder Steve Jobs.
Cook, who took over in 2011 after Jobs’ death, led Apple through a period of sustained growth and global expansion. During his tenure, the company strengthened its services business, expanded into wearables, and became one of the world’s most valuable companies.
Apple said it has appointed John Ternus as its next chief executive officer. Ternus, a long-time executive at the company, currently serves in a senior leadership role overseeing hardware engineering.
Moreover, Apple’s board expressed confidence in Ternus’ ability to guide the company into its next phase. The transition takes effect immediately, although Cook will remain involved in an advisory capacity during the handover period.
Under Cook’s leadership, Apple diversified its product ecosystem and reinforced its global supply chain. In addition, the company made significant strides in environmental initiatives and privacy-focused policies.
However, Cook also faced challenges, including regulatory scrutiny and slowing growth in key hardware segments. Despite this, he maintained Apple’s position as a dominant force in the technology sector.
Ternus now takes charge at a time when Apple is navigating shifting consumer demand and intensifying competition. Analysts expect him to focus on innovation in hardware and emerging technologies.
Meanwhile, investors and industry watchers will closely monitor how the leadership change shapes Apple’s long-term strategy.