WhatsApp is introducing a new artificial intelligence (AI)-powered feature designed to protect users from scams and fraud.
According to a report, the AI-based scam detection feature aims to help identify potentially fraudulent chats.
The feature will use on-device AI to flag suspicious conversations, while messages will continue to be protected by end-to-end encryption.
According to the report, the feature works by downloading a machine-learning model directly onto the user’s smartphone.
The model analyzes WhatsApp messages from people whose numbers are not saved in the user’s contacts. It assesses the language and pattern of the conversation to determine whether it may be a potential scam.
If the system identifies a conversation as potentially fraudulent, WhatsApp will display a warning to the user. The other person involved in the chat will not be notified about the warning.
After seeing the warning, users can choose to block or report the sender, continue the conversation, or mark the chat as trusted.
Once a chat is marked as trusted, WhatsApp will stop displaying scam alerts for that particular conversation.
According to the company, the AI model has been trained to identify fraudulent activity.
Meta further stated that the AI model will not compromise users’ privacy and that the company will not have access to users’ messages.
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