The first meeting of the Prime Minister’s Committee for the Revival of Film and Cinema was held on Friday. The federal government has begun another attempt at reviving the struggling Pakistan film and cinema industry.
This meeting included key people and was held in Islamabad. Key participants included Culture Minister Aurangzeb Khichi and Special Assistant to the Prime Minister Huzaifa Rehman. Senior officials from the Information and Education ministries also attended the meeting.
These officials discussed the frameworks for the film industry. They also agreed on mechanisms to enable the relevant ministries to improve conditions for film production, distribution, and exhibition in the country.
According to Dr. Malik, “Reviving cinema is about reclaiming our narrative and supporting the creative economy and presenting Pakistan’s identity to the world,”.
He mentioned updating policies for the film industry to align with the rapid global changes. This includes the growth of digital platforms and the increase of locally produced content. Officials say the film industry has suffered for far too long from insufficient and outdated policies. Weak infrastructure and access to financing left filmmakers and cinema owners with few resources to manage.
This meeting is the first cohesive effort in many years to develop a robust strategy for the government. The aim is to move forward with the revitalization of Pakistan’s film industry. Officials say the same committee will reconvene soon. They will finalize the policy proposals. The committee will also evaluate proposed incentives for filmmakers, cinema owners, and digital content creators in Pakistan.
Most experts indicate that a revival in the film industry will boost the country’s cultural exports. It will also create new jobs and expand Pakistan’s creative economy. Aligning local film industry policies with global practices will likely introduce new initiatives. These initiatives could attract audiences both locally and globally.
The committee’s objectives and projects indicate that the government has increased its focus on cinema and the film industry as a tool of cultural expression. This reveals a new strategy supporting creative ministries across the country.
